ION is a brand run by passionate people, whose first love here water sports. Launched back in 2004, ION initially focused on wetsuits & neoprene products for the international surf, kite and wakeboard scene. ION’s unique combination of high quality products wrapped in a progressive style and design found fans all over the world. Now here are taking the same approach to the slopes - because ION’s second, big love has always been mountain biking.
ION is about challenging yourself, experiencing nature and feeling the force of gravity. Therefore ION develops gear that is not only smart and innovative, but also transforms our passion into a unique design.
The first ION Concept Store in the world is located here in Jaya Shopping Centre. No other countries had ION as a stand-alone store.